As your sales team scales, so do the complexities, missed opportunities, unlogged calls, duplicated CRM entries, and inefficient lead handoffs. Without proper systems in place, growth can quickly become chaos. Fortunately, Aircall, a leading cloud-based VoIP solution, is built to scale, but only when paired with the right sales enablement infrastructure, process automation, and CRM integrations.
Systems to Put in Place for Sales Growth
1. Call Queues + Intelligent Call Routing
Implement call queues and smart routing rules based on sales territories, lead status, or customer segments to optimize call routing and improve efficiency. This ensures that each inbound or outbound call is directed to the correct sales development representative (SDR) or account executive (AE) at the right time.
2. Live Call Coaching for Onboarding & Training
Use Aircall’s call whispering and barge-in features to coach new sales reps during live calls without the prospect hearing. This real-time guidance helps improve rep performance, sales conversations, and time-to-productivity during onboarding.
3. Tag & Outcome Libraries for Standardization
Standardize call disposition tracking by building a shared library of Aircall tags and call outcomes (e.g., Qualified Lead, Demo Booked, No Show). This structured data feeds into your CRM analytics, enabling you to track key sales funnel metrics, including connection rate and call-to-deal ratio.
4. Automated Follow-Up Task Creation
Reduce manual work and human error by triggering CRM follow-up tasks, reminder emails, or Slack alerts based on Aircall events, such as missed calls or tagged outcomes. This ensures every lead is followed up with and improves sales responsiveness.
Coach with Data, Not Guesswork
Use Aircall dashboards and integrated CRM reports to track trends like call volume per rep, average call duration, or qualified calls by campaign. Schedule weekly 1:1s using this data to deliver data-driven coaching, reduce ramp time, and improve conversion rates.
FAQs: Scaling Sales Teams with Aircall
How does Aircall help scale sales teams?
Aircall offers features such as intelligent call routing, live call coaching, and CRM integration, enabling growing teams to manage high call volumes efficiently.
What is smart call routing in Aircall?
It ensures that calls are automatically routed to the right representative based on territory, deal stage, or customer type, improving response times and lead handling.
How can I use call coaching in Aircall?
Managers can utilize call whispering and barge-in to support representatives during live calls, which enhances training, sales pitch quality, and representative confidence.
Why are standardized tags important?
A tag library helps reps log call outcomes consistently, making it easier to track performance, measure pipeline movement, and generate reliable reports.
Can Aircall automate follow-up tasks?
Yes. Use Aircall events (e.g., missed calls or specific tags) to trigger CRM tasks, email reminders, or Slack alerts, ensuring timely follow-up.
What data can I use to coach reps?
Track key metrics, including call volume per representative, call duration, connection rates, and outcomes, using Aircall dashboards and CRM reports to facilitate data-driven coaching.
